Sue O’Who

STRONG ROOTS

+ INFORMATION

CLIENT
Strong Roots

THE ASK
Develop a campaign to position Strong Roots at the forefront of the movement to minimise food wastage, while consuming healthy, sustainable frozen food.

MY RESPONSE
Strong Roots will change their packaging to beeswax. So when you are finished with your strong roots food you can then reuse the packaging to hold fruit and vegetable or really anything in your fridge. You can use it as an alternative to tin foil, cling film etc...

CAVEAT
This doesn't exist but it really should! Yohoo Strong Roots make this idea a reality please.