NOMEANS
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INFORMATION
THE BRIEF
To create a campaign based around consent.
MY ROLE
Fully realised project including Concept
Development, Design, TOV, Website Design.
INSTAGRAM Whatnomeans
YEAR 2018
THE OUTCOME
An activist group tackling the issue of consent
from a female perspective, with a focus on teenage experiences. It uses experiences from teenage nightclubs to create relatable content about what consent means. From research, undertaken was obvious that consent was an issue for young teens and they wanted a no frills approach to a campaign. This campaign is centred around relatable/smart copywriting on what ‘no’ means.
