HOUSE OF DRAGON
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INFORMATION
THE IDEA
For one night only, it appeared that dragons had arrived in New Zealand. We hijacked the most kiwi event there is by creating a fully orchestrated immersive experience at Sky’s most anticipated event of the year the All Blacks Vs Ireland at SKY Stadium.
YEAR 2022
AGENCY The Monkeys Aotearoa, part of Accenture Song
CREDITS
Chief Creative Officer: Damon Stapleton
Creative Directors: James Conner and Christie Cooper
Head of Planning: Tom Sykes
Senior Planner: Craig McLeod
Art Director: Me(Sue)
Copywriter: Arron Sharma
Head of Integrated Production: Rosie Grayson
Group Business Director: Ruth Coulson
Business Executive: Jackson Edgecombe
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